It is the E.U. General Data Protection Regulation (GDPR) and it carries provisions that require businesses (including in Asia, Australia, Africa, North & South America) to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. The European Union (EU) will begin enforcing the most stringent regulations to date on how EU citizens personal data is lawfully collected, processed and stored. The European Union General Data Protection Regulation (GDPR) is a sweeping data protection law that not only affects European businesses but all organizations handling the personal data of EU citizens. Moving forward, if a data breach is the result of non-compliance, companies will face unprecedented fines of up to €20 million (about $24.5 million) or 4% of global annual revenue for the previous financial year, whichever is higher. Essentially, if you want to conduct business in Europe, you’d better comply.
If you communicate with any European Union citizen and collect their data using contact forms, email list, newsletter, e-commerce, affiliate marketing, offer, e-book or even social media, you need GDPR compliant forms. Your visitors should be able to actively agree to receive marketing communication from you. Create GDPR Compliance with PowerFormBuilder for requesting EU user consent plus giving users their Right To Access and Removal Request.